Helpful Tips

Tips

In going back through some of the handouts I received at the Authors Marketing Event two weeks ago, I found these useful social media tips and wanted to share.

Facebook_logo-7

When is the best time to post to Facebook to get results?

  • Best – Weekdays between 1 – 4 p.m.
  • Peak – Thursday and Friday
  • Most clicks – 3 p.m.
  • Use images to increase engagement by 104%
  • Don’t forget Facebook Groups – you can create your own group – start discussions, moderate posts and you have the option to make the group private or public

linkedin

When is the best time to post to LinkedIn?

  • Best – Tuesday, Wednesday or Thursday
  • Peak – 7:30 – 8:30 a.m., Noon, and 5:00 to 6:00 p.m.
  • Avoid – Monday and Friday 10 p.m. to 6 a.m.
  • LinkedIn groups are hot! And just as with Facebook, you can start your own group.

Twitter-LOGO-png

When is the best time to Tweet?

  • Best – Monday – Thursday between 1 – 4 p.m.
  • Peak – 9 a.m. – 3 p.m.
  • Avoid – Fridays after 5 p.m.
  • Avoid other days after 8 p.m.
  • Tweets with images have Retweeting, visitor conversion 42% to 48%
  • The life of a Tweet is an average of 24 minutes
  • Using #hashtags increases visibility and lifespan

pin

When is the best time to Pin?

  • Best – Weekends
  • Peak – Noon and between 8 p.m. and 11 p.m.
  • For retail, Fridays at 3 p.m.
  • 55% of Pinterest users buy stuff!

Instagram

When is the best time to utilize Instagram?

  • Non-working hours (evenings and weekends)
  • The typical audience is people under the age of 30
  • Images are a must

What are your experiences? Have you done experiments or seen other statistics about the optimal times to utilize social media platforms?

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